China's machine tool industry should optimize the combination of production factors to gain market competitiveness and sustainable development capabilities, focus on the products that users urgently need, emphasize "specialization, precision, and strength", do not blindly pursue mass, "big" does not equal " Strong."
Whoever does well in the field of subdivision and who is well done can survive better. China's machine tool enterprises are to shift from price competition to internal intensive cultivation and make a unique competitive advantage in the market segment.
Private machine tool companies are actively thinking about how to make breakthroughs and gain new developments in the face of downward pressure. Some companies have already gone abroad and competed with foreign products on the world stage.
According to the latest data released by the China Machine Tool Industry Association, since 2012, under the background of the new economic normal, the machine tool industry has entered a stage of transformation and upgrading. At this stage, as the whole industry, the total demand has decreased, while the demand level has increased and the growth rate has decreased.
Corresponding to the industry development curve, it is the success or failure of enterprises in this.In the same market environment, private enterprises gradually highlighted their own advantages. Some private enterprises have a good operating condition, while a considerable number of state-owned enterprises and enterprises after the restructuring of state-owned enterprises have encountered different levels of operational difficulties.The reason why such a differentiation occurs, the problems exposed are obvious, so that some new development trends of machine tool enterprises can be seen.
Enterprises must be "real" innovative
Mao Yufeng, executive vice president of China Machine Tool Industry Association, said that in recent years, the continuous upgrading of product structure in the machine tool industry has been the result of market demand.After the Chinese economy entered a new normal, it abandoned the past practice of pursuing high-speed and low-end projects in pursuit of high economic growth. The demand for machine tool and tool products market also rapidly shifted to the middle and high-end.
There are some markets. In 2017, China's machine tool consumption market is 30 billion US dollars. However, in order to occupy the market, the thinking of vibrating in the low-end and the low-end survival must be broken, and enterprises must become the mainstay of innovation.
The former vice minister of the Ministry of Machinery Industry, Shen Liechu, once expressed some views on the development of the machine tool industry.He believes that China's machine tool industry should optimize the combination of production factors to gain market competitiveness and sustainable development capabilities, focus on the products that users urgently need, emphasize "specialization, precision, and strength", do not blindly pursue mass, "big" not equal to "strong".
In contrast, some traditional machine tool enterprises have not abandoned the old concept in the past development. Some enterprises lack mature strategic planning. Under the influence of short-term profit-seeking ideas, they cut R&D investment, consume technology accumulation, and fail to adhere to the traditional craftsman spirit. And the expertise did not carry out in-depth research and development, do false innovations in surface engineering, and finally entered the homogenization competition trap, so it fell into a vicious circle of no financial resources to invest in innovation, no manpower and engineering platform to undertake innovation results.
In order to build the machine tool enterprise into a real innovation activity subject, Xing Min, secretary general of the China Internal Combustion Engine Industry Association, believes that the enterprise innovation consciousness must be strong.He said that it is necessary to pay attention to the response of the whole product to market demand. It is market-oriented, not government-oriented, nor is it guided by the individual indicators of the manufacturer. It is based on the needs of the user market to carry out enterprise innovation.
Industry experts pointed out that the reason why foreign manufacturers have strong technical research and development and innovation capabilities is that they pay close attention to technical cooperation, product development, marketing and other aspects,by following the basic knowledge reserve and talent guarantee, we can have the concept of continuous technological innovation.
Product quality and accuracy breakthrough
Machine tool products are products that can create high-tech added value. Under the premise that the cost of basic materials is not greatly improved, the breakthrough point for enterprises to break through is to improve the quality and precision of products, and gradually increase the technical added value and brand value of products.Therefore, the main direction of machine tool enterprise innovation is to emphasize engineering capacity building and product platform construction. According to market demand, the research topic is proposed. The key point is to be able to accumulate research and development achievements and technical capabilities on the product platform, and further transform into technical specifications of enterprises and standards, making enterprise technology stronger and stronger.
Shen Liechu believes that the machine tool industry in developed countries has its own "hands-on" products that "lead technology and lead the market."He said: "Don't be a multi-variety, blindly pursuing a large-volume machine tool company, and don't go blindly and big enough to become a "fatny" enterprise.The lesson of ‘one hits down’ and ‘no fight and fall’ is a lesson. ”
Facts have proved that there are also machine tool companies that have seized their own innovations and constantly exerted their strengths on their own product platforms, which have resulted in significant results.Since the establishment of the factory, JIER Machine-Tool Group Co., Ltd. (hereinafter referred to as “JIER”) has been taking the press as the leading product and insisting on its own development direction.Since 2002, JIER Machine-Tool has started to develop high-speed gantry five-axis linkage machining center. After more than ten years of persistent and difficult research, it has successfully developed three series of double swing angle CNC universal milling heads and five series of large five-axis linkage gantry machining centers. And other products.JIER Machine-Tool firmly occupied the first camp of the world's stamping equipment, and became one of the few companies in China that went abroad and competed for the international high-end market.
Zhang Zhigang, chairman of JIER, said that the goal of JIER has been continuously improved. Every step forward and every step is supported by independent innovation.
The market segment is the new Nugget District
Innovation can't last long if it doesn't contact the user's needs. The machine tool industry is a segmented, high-end service market.Wang Liming, secretary-general of China Machine Tool Industry Association, said in an interview with China Industry News that anyone who is doing well in the field of subdivision and doing well will be able to survive better.China's machine tool enterprises are to shift from price competition to internal intensive cultivation and make a unique competitive advantage in the market segment.
Wang Liming believes that many large international companies are currently pursuing excellence and fineness in their own fields, such as the American Haas Group.As the economic development shifts from high growth to high quality development, the overall market size will not be greatly expanded for the entire machine tool industry, so it is necessary to pay more attention to the segmentation industry.Similarly, drawing on the development path of machine tool enterprises in western developed countries, only by deepening and strengthening in the segmentation field can we maintain a strong vitality.He said: "For example, many well-known companies in the world are not large in scale, but the process is mature. Once the user has a certain process demand, he will think of it, so the brand effect will be highlighted. This requires the machine tool enterprise to be in the market segment. Work hard and be able to form your own brand."
The industry generally believes that for the machine tool market, new demands are constantly increasing, and the market is constantly changing, there will always be “gap”.Every user is a market segment, and enterprises can win the favor of the market only by grasping the needs of market users.
Shen Lie believes that this is also the focus of the supply-side reform facing the machine tool industry – the pursuit of market share, competitiveness and sustainable development capabilities.
The power of private enterprises is rising
Mao Yufeng said that the future machine tool industry will face greater challenges than ever before.Under the complicated and severe domestic and international environment and the stable and worrying macroeconomic background, the industry faces the dual pressures of structural adjustment and operational downturn, and the market promotes the development of high quality industries.In the survey, the Machine Tool Association felt that private machine tool companies are actively thinking about how to make breakthroughs and gain new developments in the face of downward pressure.
At present, some private enterprises have made breakthroughs.For example, Beijing Jingdiao Technology Group, the group started as an engraving machine, and then entered the mold and 3C industry, constantly making a strong and strong in this small market segment.When he first visited the company, he saw the JDGR200-A10H machining center being commissioned at the scene. The cutting depth was 0.1 micron and the minimum feed rate was 1 micrometer. The high-speed machining of aluminum alloy parts was randomly sent to the measuring room the laser interferometer was used to measure the finish to be Ra 0.024 μm.He said that this is the highest-sleeve part that he saw directly in his life, and the Carved Group created a brand and a new model.
It is understood that there are also some private machine tool enterprises in the Pearl River Delta are also emerging. They are targeting the international high-end products and aiming at the segmented special plane market. Some enterprises have already gone abroad and competed with foreign products on the world stage.
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